Sears admits they were wrong; finally pulls website materials

AFA told the truth, despite Sears telling customers otherwise

When AFA reported Sears was selling pornographic DVDs on its website, Sears initially told AFA supporters that it was untrue.

Finally, Sears called AFA on May 6 after AFA supporters flooded the company with calls and emails. During the call, Sears again vigorously denied they were selling pornography. However, AFA clearly showed Sears the material on their very own website!

When Sears realized they could no longer deny the fact that they were misleading the public, they issued this statement to AFA:

"We sincerely apologize to any customers who were offended. Our agreements with our vendors prohibit content that is pornographic or sexually explicit in nature. We are removing these items that do not meet our guidelines. We regularly review our processes to ensure compliance by our vendors, and we encourage our customers and community to help us flag any items that they believe might violate our guidelines."  

Within the space of a half-hour, Sears removed hundreds of pornographic DVDs from its website. AFA told Sears over a nine month period, that their website was carrying adult DVDs, but they chose to ignore AFA and continued to profit from it. Because you and thousands of others chose to get involved, Sears could no longer defend selling pornography, nor could they continue to deny it! Thank you for taking action and convincing Sears to get out of the pornography business. Together, and with God's help, we are making a difference.

Tim Wildmon, President
American Family Association

You won't believe what Sears is selling now

"Hot & Exotic" is just one small sample of Sears' explicit DVD offerings

May 5, 2011

Under the new leadership of Chairman Edward Lampert, Sears is now offering hard-core pornographic DVDs and music. Not just a few x-rated products, but scores of them! 

AFA ordered one of the DVDs to see if it really came from Sears. It did! It was mailed to us in a Sears envelope, with a Sears shipping label, from a Sears distribution center. See it here.

Not only does Sears' website allow children to view its pornographic offerings online, it will sell them to children. During our online check-out process, we were never asked to verify our age.

I hope you will take my word for it, but if you must see the proof, AFA has set up a Sears Project page with more information, including a short video showing AFA navigating Sears' website quickly and easily to access hundreds of explicit products. Warning: the material is extremely graphic and offensive, although it has been edited by us. 

Technology allows Sears to remove and stop selling these products within minutes, if they want too. AFA has tried more than a half-dozen times to reach out to Sears quietly and professionally. Basically, their single response was, "We're going to keep on selling them!"

Take Action 

Unless Sears hears from you, they will continue to sell hardcore pornography. If you can only do one thing, please:

Please make a personal phone call to Sears, so your concerns are clearly understood. Call Sears' corporate headquarters directly and ask to leave a message with Chairman Edward Lampert's office. The number is 847-286-2500. 

If you can only do one thing, please:


Additional steps you can take to make your voice heard:

1. Send an email in your own words using Sears' website feedback form.
2. Make a call to the Sears' Public Relations Department at 847-286-8371, option 1.
3. Call your local store manager and politely ask him to pass your concern along to his district manager. You can find your local store phone number here, or in your local yellow pages.