J.C. Penney stock crashes with news of gay marriage support

Stock rated "junk" status, loses 50% since February, 350 layoffs at home office
July 17, 2012

Simply put, people are not shopping at J.C. Penney. AFA and OneMillionMoms are showing success in the effort to educate people to Penney's aggressive national campaign to promote "gay" marriage.

The company is going downhill fast. Since February, the company stock has lost more than half its value, and Standard & Poor's Ratings Services lowered its credit rating on J.C. Penney Co. further into "junk" status.

Snapshot of J.C. Penney under same-sex marriage crusade

February 2012 May 2012 June 2012 July 2012
JCP announces Ellen DeGeneres as their new spokesperson. JCP launches catalog ad featuring two "gay" moms. JCP launches catalog ad featuring two "gay" dads. JCP stock rated "junk" by S&P. JCP fires marketing exec.

Stock price:

Stock price falls to$35.67 Stock price falls to$25.83 Stock price falls to$20.02

First-year CEO Ron Johnson's decisions have led to disastrous results for the company. Rather than build on the faith-based traditions of founder James Cash Penney, Johnson has abandoned family values and taken the company into a financial tailspin by embracing social activism.

Families are the backbone of Penney's existence. As long as it pushes homosexual marriage, families will go elsewhere.


Make a personal phone call to J.C. Penney's customer service department. Urge them to return to family values and stop pushing the gay marriage agenda.

Their numbers are 972-431-8200 (customer service) and 972-431-1000 (corporate headquarters).

Because JCP blocks emails from our server, you can also write a personal email to J.C. Penney at this email address: jcpcorpcomm@jcpenney.com.

Take Action Now Make a personal phone call to J.C. Penney at 972-431-8200 (customer service) and 972-431-1000 (corporate headquarters).