Naughty or Nice?

AFA's 2013 listing of top retailers and how they recognize Christmas

BLUE: An AFA "5-Star" rated company that promotes and celebrates Christmas on an exceptional basis.
GREEN: Company uses the term "Christmas" on a regular basis, we consider that company Christmas-friendly.
YELLOW: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.
RED: Company may use "Christmas" sparingly in a single or unique product description, but as a company, does not recognize it. 

List updated on 12-12-13 

Companies For "Christmas"

AFA Online Store
ACE Hardware
Amazon.com
Banana Republic
Bass Pro Shops
Bed Bath & Beyond
Belk
Big Lots
Books-A-Million
Cabela's
Collective Brands
Costco
Dick's Sporting Goods
Dillards
Dollar General
Dollar Tree
Gap, Inc.
H.E.B. Stores
HSN.com
Hallmark
Hancock Fabrics
Harris Teeter Stores
Hobby Lobby
Home Depot
Home Shopping Network
Hy-Vee Stores
JCPenney
JoAnn Fabrics

Kmart
Kohl's
Kroger
L.L. Bean
Lowe's
Macy's
Marshalls
Meijer
Menard's
Michael's Stores
Neiman Marcus
Nordstrom
Office Max
Old Navy
Pier One Imports
ProFlowers.com
Publix
QVC.com
Rite Aid
Sam's Club
Sears
Scheels Sporting Goods
Super D Drug
Target
TJ Maxx
Toys R Us
Wall's
Wal-Mart
Zappos.com

Companies marginal on "Christmas"

1-800-Flowers.com
Bath & Body Works
Best Buy
Cooking.com
CVS Pharmacy
Fred's
Safeway
Starbucks
True Value
UncommonGoods.com
Walgreens
Whole Foods

Companies AGAINST "Christmas"

Barnes & Noble
Family Dollar
Foot Locker
Limited Brands
Maurice's
Office Depot
Pet Smart
Radio Shack -BOYCOTT! See more
Staples
Supervalu
Victoria's Secret

We continually update the list, so check back often.

Criteria - AFA reviewed up to four areas to determine if a company was "Christmas-friendly" in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.

If a company has items associated with Christmas, but did not use the word "Christmas," then the company is considered as censoring "Christmas."

Want to report on a company? Send your detailed report to christmas@afa.net. Please know that we receive hundreds of reports (emails) each day. We are unable to respond to each one personally, but your report will be read by one of our staff. 

Note: AFA does not list local or regional companies. Only nationally-recognized companies will be listed. This list only reflects a company's "Christmas" advertising and does not take into account other corporate policies AFA may not agree with.


SPECIAL ALERT! Legal group offers valuable resources 

If you hear of instances of hostility toward Christmas expression, please let us know. AFA is working with the Alliance Defense Fund (ADF) to provide resources for government and public school authorities laboring under the misimpression they must censor Christmas. You can contact ADF at (1-800-TELL-ADF ) for a copy of their legal analysis and memo on rights of seasonal expression at Christmas. We want to inform public officials about the law, and then encourage them to take a stand for Christmas. 


Great new service for Christian Shoppers! 
 
Christian shoppers can now be equipped with a new tool that will let them know if the items they consider purchasing align with their moral and ethical beliefs.
 
Screen It-Clean It is a powerful tool that the American Family Association is excited to promote. This tool is available to anyone that does not wish to support or buy products from companies that are involved in unethical or immoral practices.
 
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